Austin, TX (April 15, 2019) – Waldo Photos, an Artificial Intelligence (AI) powered photo-finding platform based in Austin, TX, continues to add key team members to it’s already all-star lineup. Combining AI with real-time mobile delivery, Waldo is changing the way photos are discovered, delivered, and purchased. Waldo removes all the friction in getting photos of you and loved ones taken by others and helps camps, schools, youth sports leagues, resorts, event promoters, and photographers get more value out of their photography. Combining proprietary facial and object recognition technologies, GPS, and real-time cloud-based delivery with the convenience of a text-based interface, Waldo enables photos to flow seamlessly from the photographer to the photographed.
Jared Antista joins the Waldo team as Vice President of Marketing. Antista, a Bentley University alumnus, previously served as the Director of Marketing for LEGACY Global Sports (LGS) where he oversaw digital strategy, content activation and inbound lead generation for the company’s 400+ global youth sports events. During his time with LGS, Jared established a consistent, mobile-first web presence, scaled and managed both internal and external marketing teams and increased YOY leads, social followers and other digital KPI’s by historic growth numbers for the family of brands.
Prior to his role at LGS, Jared led Digital Marketing at IMG Academy, a world renowned school that has seen hundreds of athletes turn pro over the years. Antista also spent seven years at his own sports-tech start-up, Go Pro Workouts. There, the team brought pro athlete training content to the mobile, IOS world.
On joining Waldo, “Photos play an important role in memorializing life’s most precious moments. Whether it’s a graduation, winning or losing that championship game, a family trip abroad, or giving parents a glimpse into their kid’s experiences away from home at camp or school, we all want to these moments captured while still being fully present and living them. Waldo makes this a reality, and as a father of four myself, this is a service I can get behind! I can’t wait to dig in and show the world what a great product Waldo has created.”
Jared will spearhead the marketing strategy for the Waldo and development of the marketing team. “I couldn’t be more excited to have Jared join the team and to head our marketing efforts. His creativity, energy, entrepreneurial spirit and domain expertise are a perfect fit. I look forward to his making Waldo a household name.”
Jared joins the leadership team headed by CEO Rodney Rice who prior to founding Waldo Photos took HomeAdvisor (formerly ServiceMagic) from a concept to a highly profitable business employing more than 1,200 people and generating over $250M in revenue.