Why It’s Important to Amplify Your School’s Brand on Social

November 29, 2023

In a world that has been taken over by social media, the digital platforms become powerful tools for communication and advertising. From businesses to individuals, pretty much everyone uses Instagram, TikTok, and Facebook to amplify their brand and reach a wider audience–and schools are no exception. In fact, it’s becoming increasingly important for schools to establish a strong presence on social media to amplify their brand. Not sure if it’s right for you? We’re breaking down four big reasons why you should be using social media to increase awareness about your school.

​​Why It’s Important to Amplify Your School’s Brand on Social

Enhance School Reputation and Visibility

One of the primary reasons for schools to amplify their brand on social media is to enhance their reputation and visibility. Social media platforms give you the opportunity to showcase your achievements, activities, and any other positive contributions to the community. By sharing success stories, student accomplishments, and community involvement, you can create a positive image and attract the attention of potential students, parents, and even donors. On top of that, when you actively engage with your audience on social media, you create a sense of community and build relationships that can reflect positively on you.

Increase Student and Parent Engagement

Another big benefit of taking advantage of social media is the ability to increase student and parent engagement. They offer a convenient way to communicate important information, updates, and announcements to students and parents. This means you can keep your audience informed and involved in the community. This engagement not only strengthens the bond between the school and its stakeholders but also encourages a sense of pride and belonging among students and parents.

Attracting and Retaining Students

With so many schools out there, schools need to stand out to attract and retain students. Luckily, social media can help with that. Thanks to the ease of using platforms like Facebook and Instagram, many parents will take the time to research and gather information about schools they are considering. This is why maintaining an active presence on social media is crucial. You can easily make a positive impression and help your school stand out amongst your competition. Social media also allows you to highlight your unique programs, facilities, and extracurricular activities.

Helps You Stay Relevant

Let’s face it, the world is run by social media these days. In a world where technology is king, schools have to adapt to stay relevant. Social media isn’t just a trend–it’s a fundamental aspect of modern-day communication, and we don’t see it going anywhere any time soon. By embracing these platforms, you can demonstrate your ability to evolve with the times, which always looks good in the eyes of others.

How Waldo Can Help

Content is king when it comes to having an active social media presence. Waldo’s Photo Manager can play a central role in helping your school gather more photos and videos for use on the school’s social media. Schools that centralize their photo and video management on Waldo can invite teachers, parents, students, and outside photographers via SMS or email to contribute the images and videos they take to the school’s gallery, which are easily available via Waldo’s mobile and desktop apps. School marketers can then use this crowdsourced content to post higher-quality content more frequently. Waldo’s AI-powered tagging automatically sorts and curates photos, saving staffers countless hours. 

Lastly, Waldo’s facial and jersey recognition finds and delivers all the photos a student is found in at school events to each family. It’s important to note that the Waldo system automatically places the school’s branding on each photo. With the images being delivered to parents during or soon after a school event, you can expect families to share these photos on their own social media platforms. This helps the school amplify its online presence 100x the school’s own social media reach, and this new exposure on their social media is much more likely to reach new prospective families than the school’s social media, which is often primarily current families.

Final Thoughts

Ultimately, amplifying your school’s brand on social media is no longer an option but a necessity. It will help build your reputation and visibility, increase student and parent engagement, and attract and retain students. So, while we do agree that it is frustrating at times, it’s essential for your business. But we’re here to help. Together, Waldo can help you maximize your social media potential and attract the new families and donors needed to succeed!