Waldo Photos partners with CDW at NCAA Final Four

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Every year at the Final Four, CDW invites their top customers, clients, and employees to the NCAA Final Four games. The centerpiece of the tailgate is the CDW Technoliner, a 48-foot bus that was overhauled by West Coast Customs and is packed with the latest and greatest technology that CDW has to offer. Waldo Photos partnered with CDW to provide photo solutions for their event.

Waldo solved several problems for the CDW events team:

  1. Increased the brand awareness and amplification.
  2. Distributed the photos without having to rely on Facebook or other image galleries.
  3. Allowed CDW employees to spend more time engaging with their clients and less time worrying about capturing every moment themselves.

 The Waldo Solution

Pre-event

Prior to the event, an email was sent to all of the guests with instructions on how they receive their photos. After having their photo taken for the first time, guests were given a branded card so they could join the Waldo platform at their leisure.

1. Branded cards explain the process for getting your photos.

2. Participants simply texted an album code and replied with a selfie or downloaded the app where they could submit a selfie that would later match them to any photos.

3. Participants received a text message when Waldo finds photos of them.

The sign-up process is completed in a matter of seconds and now the next time a guest is at a Waldo-powered event, they’ll get their photos sent straight to their phone.

The Event Experience

Waldo staff

The Team

For optimal coverage of a 100-person event, Waldo sent three team members who were outfitted in CDW branded shirts and armed with CDW branded cards to make sure everyone got their photos quickly and easily.

 The Tailgate

Before the games, CDW hosted a tailgate with food, drinks, and yard games. There was a special guest Q&A with Jay Williams of Chicago Bulls and ESPN fame. Waldo captured a mix of portraits and candid photos to memorialize each day. Our photographers take special care to include the brand in as many images as possible.
Neal Campbell (CMO) interviewing Jay Williams (ESPN) about his new book Life Is Not An Accident.

 The Game

From there, the group made their way into several suites at NRG Stadium to watch the Semifinals on Saturday and the Finals on Monday. We stationed a Waldo photographer in each of the suites to make sure we were capturing memorable moments for everyone.

 

 

The Big Wins

Event Metrics

  • 472 photos taken. 391 photos were delivered to guests.
  • 70% of attendees subscribed to the Waldo album.
  • 93% of subscribers had at least one photo delivered to their phone.
  • Average of 6 photos per subscriber.

Branded moments

All 390+ photos that were delivered to guests had a CDW watermark on them to further amplify the brand recognition.

 

Testimonials

Here’s what a couple of the CDW team members had to say after the event.

“Just Gold! Nothing more to say… Gold!” — Teague Goddard, Senior Account Manager at CDW

“These are amazing! Thank you, thank you, thank you!” — Jessica Longly, Program Manager at CDW